2 or 3 years ago, I got kind of into Hip Hop, first German Hip Hop, just because it was music I listened to with my friends, as it is really, really bad most of the time and there can be no argument about individual music taste, and we all could happily agree on the fact that AggroBerlin-rap tracks suck. But as I got more into it and listened to something else than Bushido or Sido (who became decent recently), I got into KIZ, which made similar music, only using more intelligent language and clever punch lines in their tracks.
In the end they were still talking about raping someone else’s parents, thus I went into American Hip Hop, beginning with Eminem and discovered a whole new world. New rhymes, new topics and complex langauge pictures and comparisons. That was cool.
I never got “black” Hip Hop, I couldn’t relate to it, so I stayed on Eminem, Mac Miller and E-Dubble.
While the first two of the three are commonly known, E-Dubble is more of an insider Artist, and I want to talk about him, what makes him special and why I like him.
Being a young, middle-class white man, E -Dubble raps about rather normal stuff, sometimes political, sometimes just about his love for hip hop, but always changes up his beats, his way of conveying his message, making him maybe not the best rapper in the universe, but a very skilled, honest guy who puts lots of effort in his music in which text and beats fit together very well, making it always something you want to listen to.
But the most special thing compared to more popular rappers, is his way of publishing his creations. Being part of the independent label Black Paisley Records, E-Dubble relies heavily on his audience on the internet. Many of his songs are used for CoD Montages on Youtube and available for free download on his homepage. And there lies the difference, no big record companies, which sell records and restrict the use of published songs for example on Youtube. But he gets paid anyways. I don’t know how well, but it seems enough to keep him and the label going.
But how? There are links to Itunes or similar music platforms, right next to the link for a free download, and because of this “honest” way of selling and sharing music and his close contact to his fan base through Facebook, Youtube, Twitter and more, people are willing to support him and his music because they enjoy what he does.
Quotes from his website:
“He deserves to be paid.”
“First song I’ve paid for in 3 years.”
“First song i’ve ever actually liked enough to buy from iTunes.”
“If there was a donation box, I’d drop a $100 in for all the free ones I’ve played constantly non-stop for the past year.”
The emotional bonding to a seemingly close musician is much stronger than to a big record company, letting people happily pay for his work, especially when they have the choice to do or not to do, making them feel they are direct supporters, while it seems when buying from Universal that you are only feeding a fat capitalist company and not a small, likable artist who keeps close contact with you on Facebook or Twitter. Let’s hope this system will stay, supporting the individual, smaller artists instead of giving money to the music industry. It’s called industry for a reason. Their time has come in my opinion and I do hope that artists still can live in “Generation free of charge” ( I’m translating the German term “Generation umsonst” rather poorly here, but I’m lacking a better expression) from their music, maybe in a similar way as E-Dubble does.
My favourite tracks:
–Tired (absolute favourite, led me to him)
–Changed my Mind
–Be a King
I hope you have a nice weekend,